Privacy Policy

1.  Introduction

Trivedi Nextgen Technologies ("we," "us," or "our") is committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy or our practices with regard to your personal info, please contact us.

When you visit our website https://trivedinextgentechnologies.com (the "Website"), and more generally, use any of our services (the "Services," which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it.

2.  Information We Collect

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website, or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make, and the products and features you use. The personal information we collect can include the following:

• Personal Data Provided by You: We collect names, business email addresses, phone numbers, service requirements, and message contents when you fill out contact forms, submit requests, book technical consultations, or subscribe to our newsletters.
• Social Media Data: We may provide you with the option to register or connect with us using your existing social media account details (like your Google, LinkedIn, or GitHub login).

3.  Usage Data & Analytics (Google Analytics & Microsoft Clarity)

We automatically collect certain information when you visit, use, or navigate the Website. This information does not reveal your specific identity (like your name or contact info) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website, and other technical information.

To improve our website experience, analyze visitor behavior, and optimize our next-gen solutions, we use third-party analytics services on our website. Specifically, we integrate Google Analytics and Microsoft Clarity. You explicitly consent to the collection, usage, and sharing of your data through these services as described below:

• Google Analytics: We use Google Analytics, a web analytics service provided by Google LLC, to monitor and analyze web traffic and track user interactions. Google Analytics uses cookies to collect data such as page views, session durations, bounce rates, browser types, device operating systems, and general geographic location data. This tracking data is transmitted to and stored by Google on their servers, and is used to generate reports on website activity.
• Microsoft Clarity: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay. Microsoft Clarity uses tracking technologies, including first and third-party cookies, to capture user interaction metrics such as mouse movements, scrolling paths, clicks, and page navigation. This interaction data is shared with Microsoft to analyze website usage, perform system diagnostics, and optimize our design and marketing strategies.

Both Google Analytics and Microsoft Clarity use tracking technologies (such as cookies, web beacons, and tracking pixels) to monitor user behavior. You can opt out of these tracking technologies by adjusting your browser cookie settings, using browser add-ons, or using available industry opt-out mechanisms.

4.  How We Use Your Information

We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

We use the information we collect or receive:

• To facilitate account creation and logon processes.
• To deliver and facilitate delivery of services to the user.
• To respond to user inquiries and offer customer support.
• To send administrative information, updates, and marketing communications.
• To request feedback and contact you about your use of our Website.
• To protect our Services, prevent fraud, and monitor security.
• To analyze user behavior, optimize website layout, and improve product performance using Google Analytics and Microsoft Clarity metrics.
• To comply with legal processes or enforce our Terms of Service.

5.  How We Share Your Information

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We may process or share your data that we hold based on the following legal basis:

• Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
• Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
• Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
• Third-Party Service Providers: We share data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. This includes web hosting providers, customer relationship management (CRM) tools, Google Analytics (web analytics data), and Microsoft Clarity (user interaction tracking).

6.  Cookies and Tracking Technologies

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Cookies help us analyze web traffic, remember user preferences, and deliver optimized customer experiences.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. Please note that if you choose to remove cookies or reject cookies, this could affect certain features or services of our Website.

7.  Data Security & Retention

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. We enforce HTTPS encryption across our entire Website, protect backend databases, and implement access control systems to ensure your data remains secure.

However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the services within a secure environment.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

8.  Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information under applicable data protection laws (such as GDPR, CCPA, and the Digital Personal Data Protection Act of India). These rights may include:

• Right of Access: The right to request copies of your personal data held by us.
• Right to Rectification: The right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: The right to request that we erase your personal data under certain conditions.
• Right to Restrict Processing: The right to request that we restrict the processing of your personal data under certain conditions.
• Right to Data Portability: The right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
• Right to Object: The right to object to our processing of your personal data under certain conditions.
• Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.

If you make a request to exercise any of these rights, we will respond to you within the timeframe required by applicable laws.

9.  Updates to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible.

If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

10.  Contact Us

If you have questions or comments about this policy or the handling of your data, you may email us or write to our head office at:

Trivedi Nextgen Technologies, Gotri, Vadodara, Gujarat, India - 390021.